GOHIGHLEVEL SPECIALIST & CREATIVE VA

The backend that runs itself.
The brand you can't scroll past.

I'm Kay. I help entrepreneurs, coaches, and digital brands scale with automated systems, sharp design, and social media that actually has a plan behind it.

translation: you finally get your time back

— Systems  ·  Design  ·  Social  — built to give you back your calendar

65–70%

more leads for a coaching client

100K+

followers grown for a jewelry brand

166%

jump in engagement

40→20

hours/week saved through automation

― WHAT I DO

Three ways I get you your time back.

Automation, design, and social strategy. Take one, take all three, everything is built to save you hours and make your brand impossible to ignore.

AUTOMATED SYSTEMS

Stop losing leads to manual follow-up.

I build the backend that captures leads and nurtures them, even while you sleep.

  • GoHighLevel setup & CRM management

  • Lead capture & workflow automation

  • Email marketing funnels

  • Automated follow-up sequences

HIGH-IMPACT DESIGNS

Your brand should look as good as your work.

Visuals that grab attention and build trust the instant someone lands on you.

  • Brand identity & logo design

  • Brand guidelines

  • Short-form video editing

  • Social carousels & graphics

SOCIAL MEDIA MANAGEMENT

No more guessing what to post.

A real strategy behind every post so your content actually grows an audience.

  • Content strategy & planning

  • Content calendars

  • Scheduling & engagement

  • Growth & performance analytics

― SELECTED WORK

Real projects.

Real results.

A look at how I've helped clients save time, grow their brand, and generate more leads.

AUTOMATED SYSTEMS

An automated lead engine for a coach

4020

hours/week, earned back in 3 months

THE SITUATION

Strong rates, but she was manually sending bios, docs, and info to every lead one by one, no central hub, no follow-up. 40+ hours a week, most of it repetitive admin.

WHAT I BUILT

  • A full personal site; bio, headshots, rates, and digital products, all in one place

  • An automated capture flow: a lead's action instantly creates a contact card and confirmation email

  • A 3-month nurture sequence to follow up after first contact

  • Ongoing email marketing and lead-gen support

THE SITUATION

An agency client launching a web development business needed a high-performance website, but their existing branding lacked a premium digital feel. Working within our agency framework, I stepped in to completely redesign their visual identity so the new platform looked cohesive, professional, and established.

WHAT I BUILT

  • Modernized Logo Redesign

  • Optimized Web-Ready Brand Assets

  • Cohesive Color Palette & Typography

HIGH-IMPACT DESIGN

Brand identity for a web development specialist

Concept Identity

Sleek brand assets for premium websites

SOCIAL MEDIA MANAGEMENT

Social growth for a jewelry brand

100K+

followers & 166% more engagement

THE SITUATION

No content strategy or calendar — posts went out at random, usually built around whatever product they wanted to sell that day.

WHAT I BUILT

  • Built a content strategy and calendar

  • Managed scheduling and engagement

  • Tracked growth and analytics

THE RESULTS

Grew the followers past 100,000, lifted engagement 166%, and turned social followers into website visitors and paying customers.

TESTIMONIALS

What others are saying

"Kay has just been one of the best hires that I've had..."

"From logo design to complete social media assets, Kay delivers incredible quality with super fast turnarounds."

- Clayton T.

Kay is incredibly creative, deeply resourceful, and a true self-starter. She takes a vision and runs with it, requiring zero supervision to deliver exceptional results. She's been an invaluable asset to our team.

- Georgia S.

What sets Kay apart is her resourcefulness. You can give her a high-level goal, and she’ll independently find creative, highly effective ways to execute it. She requires little to no supervision and consistently exceeds expectations.

- CEO of Bare Carat

Before Kay, I was losing 20+ hours a week to repetitive admin and manual lead follow-up. She stepped in, completely built out my GoHighLevel CRM, and automated our entire onboarding and nurture sequence. She required zero supervision to execute this, and it completely transformed my business and gave me my calendar back.

- Samuel R.

Want to see more?

Take a look at a wider selection of my graphic design and creative work.

THE PERSON BEHIND THE SYSTEMS

From kid obsessed with digital art to GoHighLevel specialist.

I've always loved creating. As a kid I was obsessed with digital art and design, and that followed me into my teens, where I ran a YouTube channel and made content just for fun.

little did I know, I was training for my career ✦

That passion turned into real work as a graphic designer for small local businesses in the Philippines. From there I stepped naturally into social media management, not just designing content, but building the strategy around it. Along the way, I completed multiple specialized courses to intentionally sharpen both the creative and strategic sides of my brain.

Around 2019–2020, I took my skills global, from local clients to entrepreneurs and coaches all over the world. These days I've leveled up again as a GoHighLevel Specialist, building automated systems that save owners tons of time and bring in more leads, without losing what makes their brand feel like them.

"What sets Kay apart is her resourcefulness. You can give her a high-level goal, and she’ll independently find creative, highly effective ways to execute it. She requires little to no supervision and consistently exceeds expectations."

― CEO of Bare Carat

― RESOURCES

Not ready to work together yet? Start here.

Free checklists, workbooks, and templates to help you find the leaks in your systems, sharpen your brand, and never stare at a blank caption box again.

FREE BRAND WORKBOOK

The Brand Gut-Check

A 10-minute self-audit to see if your brand looks as good as your work actually is.

FREE CONTENT SWIPE FILE

30 Scroll-Stopping Post Ideas

Never stare at a blank caption box again plus a fill-in weekly planner template.

FREE SYSTEMS AUDIT

The Lead Leak Audit

15 checkpoints to find out exactly where your business is losing leads while you sleep.

― LET'S TALK

Got a project in mind?

Reach out below, or grab a time straight on my calendar.

No pressure, even if you just want to ask a few questions first.

the first call is always free ♡

Got a project in mind?

Grab a free discovery call and we'll talk it through.

Ready to get your time back and grow your brand the smart way?

© 2026 Kay Deen Joy F. — GoHighLevel Specialist & Creative VA