From kid obsessed with digital art to GoHighLevel specialist.
I'm Kay Deen Joy Familaran, a marketing virtual assistant and GoHighLevel specialist based in the Philippines. I combine technical systems with creative work, so your backend and your brand both get handled.
I've always loved creating.
As a kid I was obsessed with digital art and design. That followed me into my teens, when I ran a YouTube channel and made content just for fun. Little did I know, I was training for my career.
That passion turned into real work as a graphic designer for small local businesses in the Philippines. From there I moved naturally into social media management: not just designing content, but building the strategy around it. Along the way, I completed specialized courses to sharpen both the creative and strategic sides of my brain.
In 2020, I took my skills global, working with entrepreneurs, coaches, and brands all over the world. Today I'm a GoHighLevel specialist, building automated systems that save owners hours every week and bring in more leads, without losing what makes their brand feel like them.
Where I've worked.
- Sep 2025 – PresentGoHighLevel Specialist / Creative Virtual AssistantAlexia Hoffman Co. · Remote
- Sep 2025 – PresentFreelance Graphic Designer / Marketing SupportOpulent Edge Strategies · Remote
- Aug 2024 – Apr 2025Social Media ManagerBare Carat · Remote
- Jun 2022 – Jun 2025Freelance Graphic DesignerUpwork · International clients
- Sep 2020 – Dec 2024Social Media ManagerK&D Digital Advertising Services · Remote
Always learning.
- BS Business Administration, Major in Marketing ManagementBestlink College of the Philippines · 2022 – 2026
- Graphic Design EssentialsCanva Design School · 2025
- General Virtual Assistant, Social Media Management & Virtual Executive Assistant coursesVirtualWorkPH · 2024
- Social Media ManagementKURSO PH · 2023
- Graphic Design with CanvaKURSO PH · 2022
Flexible, reliable, and on your hours.
U.S. hours
I'm based in the Philippines and comfortable working U.S. business hours.
Flexible arrangements
Project-based work, part-time support, or long-term remote roles.
Self-starter
Give me the goal and I'll figure out the best way to get there, with regular updates along the way.
Tech and creative
GoHighLevel, Zapier, and Make on one side. Canva, Photoshop, and CapCut on the other.
The tools I bring to your team.
CRM & automation
- GoHighLevel
- Zapier
- Make
- ManyChat
Marketing & scheduling
- Meta Business Suite
- Mailchimp
- Calendly
- Stripe
Creative
- Canva
- CapCut
- Adobe Photoshop
Web & e-commerce
- Shopify
- Wix
- Squarespace
- HTML & CSS
Project & collaboration
- ClickUp
- Asana
- Motion
- Trello
- Notion
- Slack
- Microsoft Teams
Productivity & AI
- Google Workspace
- Microsoft Office
- Zendesk
- ChatGPT
- Claude
- Gemini
Kay is incredibly creative, deeply resourceful, and a true self-starter. She takes a vision and runs with it, requiring zero supervision to deliver exceptional results.
What sets Kay apart is her resourcefulness. You can give her a high-level goal, and she'll independently find creative, highly effective ways to execute it.
Bare Carat
Let's see if we're a good fit.
Book a free discovery call and tell me what you're working on.